The Importance of Responsive Website Design

Because Your Brand’s Message Isn’t Limited to the Words You Use!

The two crucial factors for any business website are: useful content, and user-friendly website design. Once the two of these are figured out, the rest falls into place. But, the questions here arises, “what is the meaning of a responsive website design?”

As a small business owner, you probably have decided to create your own business website to promote your brand and reach out to a wider audience. You probably know that a business website leads to authority links via your blog posts, improved search listing, more social network shares, and an overall higher traffic rate to your website. But, all that is not possible if the design of your website stinks. Following these tips will ensure that, that never happens.

A Slow Loading Web Page
This is a big no-no for obvious reasons. Speed matters when it comes to websites because people are always in a hurry to get information. So, if your website isn’t loading quickly, it needs to be fixed. By increasing the site’s speed you can automatically increase the search performance of the site. You should also keep the different screen sizes of various platforms that your website is going to be accessed on by searchers. As a small business you need to be mindful that time is precious, and it won’t take long for a searcher to click away from your site and get the information they need on some other website. In fact, according to a SAP study, the average user’s attention span is only around 8 seconds. Other reason to consider speed when designing a website or blog is that Google is obsessed with speed.

Google has no qualms ranking websites that load quicker even if their content is not as good as yours. That’s because one of Google’s main objectives is to make the delivery of information as quick as possible, which is why Google Labs also provides its web-based tool Page Speed Online so businesses can gauge their site’s performance and make tweaks to improve their speed. On the other hand, a slow loading website will result to losing up to 40% of your visitors. So, what’s the sweet spot when it comes to a website’s loading speed? The average loading time of websites is 2 seconds. That’s regardless of the size of the website. Although, there are larger sites that could take a second longer. At the end of the day, the easiest way of improving your website’s bounce rate is to speed up your website’s loading time.

Using Too Many Typefaces
The typefaces you use will play a crucial role in the overall visual appeal of your website. Unfortunately, this is a common mistake many businesses fall prey to; The mistake of using too many typefaces on a single website. Mixing in too many typefaces into a single website design can drown your message and even worse, discourage your audience from engaging with your business. When thinking of a typeface for your brand remember the use fewer fonts rule, this means using no more than three different typefaces for the headline, subtitle and body of each webpage. Any more inclusions in typefaces and you will end up with a website design that’s cluttered and incoherent to the visitors.

Be Clear with Your Value Proposition
Your value proposition is going to be the promise you make on the value you will deliver to your customers. Smart copywriters spend more time of the headline and the information in the content they create. Likewise, businesses need to create a smart value proposition for their brand, because their target customers are always on the lookout for that value. Apart from a color website design that evokes inspiration, you will have to work on your value proposition that will attract new customers. Remember, the value proposition you create for your brand has got to be simple, easy to understand and most importantly, persuasive.

Visually Appealing Landing Page
When it comes to landing pages, visual appeal transcends that of responsive design. That’s the reason why you see more and more business websites using images and video content as part of their marketing strategy. There is no single formula for organizing different elements on your landing page. The best way to find out the right angle specifically for your brand is with split testing.

Use Colors that Evoke Emotion
It’s no secret that color evokes emotion. It is easy to associate a certain color or a combination of colors to a brand. You can easily increase brand recognition of your website by up to 80% by simply using a single color to identify your brand across your website, and social media marketing outlets. You will have to be clever when choosing the right color for your brand since color preferences differ by gender, shopping habits, and even culture. While there is no single color that outperforms the rest when it comes to engaging the audience, choosing a color palette which matches the personality of your brand and that’s able to resonate with your online audience is what’s important.

The Art of Symmetry
If you are like most people, you perceive objects with a symmetry around their center. Your target audience is likely to comprehend all the information you put on your website if you convey it in a symmetrical order. That’s because symmetry makes it easy for a person to concentrate on the information, while imbalance makes it difficult for them to concentrate on whatever it is you’re trying to say. You can use the principles of Gestalt psychology to bring order and symmetry to your website’s design.

Ending Note

We all react, subconsciously, to certain things. This is known as a Visceral reaction. This is only possible by leveraging colorful pictures, with the perfect balance of colors, fonts and shapes, and of course information to tell your story, and a compelling and memorable one to attract an audience.


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