The marketing world is a very volatile environment, with nothing ever staying the same. All the marketing strategies from decades ago may be already obsolete or may have been greatly tweaked to fit the highly-digital age that we are in today. Currently, ...
Brand personalization has always been a favorite marketing strategy, way before the internet, social media and mobile apps. However, brand personalization is going on a whole new level thanks to digital technology. Why is brand personalization considered as a pillar in marketing ...
Social media marketing is getting more potent and powerful every day. In fact, entrepreneurs are appreciating the influence and impact of social media on their respective businesses. Among all the social media platforms available, Facebook appears to be the most popular and ...
Digital marketing is easy, practical and is effortlessly becoming the crowd favorite among marketers. Almost every business, whether big or small, has already ventured into digital marketing. With the rise of millennials as the dominant population in the market, it’s high time ...
Why is everybody hooked on social media? Is it because it’s entertaining to be updated with your friends’ life events? Is it because it’s amazing to reunite with a certain classmate you have lost touch with? Or is it just amusing to ...
In this highly-digital world today, marketers need to be prepared with evolving social media platforms, mobile apps, viral videos, trending memes, etc. As we are nearing the final chapter of another decade, the merging of traditional and digital branding is more evident ...