Advances in marketing technology and the power of the Internet to connect people within seconds both have paved the way to target the international audience easily. However, reaching global markets isn’t as easy as it may seem, if you want to do it effectively. You have to make sure that your marketing efforts are designed for qualified audiences. In addition, you have to make sure you avoid translation snafus and end up an embarrassing yourself and your business. After all, it’s unfamiliar territory.
Marketing on a global scale relies heavily on specificity. Meaning, the perfect understanding of where you want your brand to go is crucial. Focusing on that one space will result in lasting marketing relationships than opting for a generalized marketing strategy.
When you think your business is ready to be taken to a space outside of your comfort zone, bear in mind that your usual strategies may not at all work. You have to be equipped with additional resources for your brand to succeed in an international space.
Before targeting a specific country, you should consider the following:
Hire a Native Speaker
This is mandatory and it just makes a lot of sense. If you do not have somebody from your team who’s fluent in the native language, consider a third-party translation service for all your editing and finalization decisions. Do not ever dare to consider a country outside of your own if you don’t have these resources.
Understanding Existing Traffic
So your content is written entirely in English but, for some reason, it ends up on German blogs or Brazilian news aggregators. Your time on social media is mostly spent on reading comments from Italian users, or you’ve noticed a growth of subscriptions from Korea. What’s up with all these?
Verify that your audience is composed of real people and not bots. If you’ve validated that these are qualified readers, use this data to point you toward those who are responsive (or most likely to respond) to your content.
When it comes to media literacy, don’t expect that it will be the same as where you’re from. The same goes for audience research and brand marketing. Although the Internet is a massive source of information, some bits that appear credible on the web may actually exist with cultural context that you have to validate through a local. Misinformation is rampant these days, but by partnering with a content creator based in your target location, you can avoid “fake news” issues or correct them immediately.
Content-related data is all about using interesting facts to tell head-turning, creative, and unusual stories. We often see this tactic used by journalists but, through the years, marketers have adopted this writing style to deliver trustworthy content.
It is a businessman’s desire to see the brand that he has put up in the limelight is being recognized by people, and not merely hidden somewhere in the wide realm of the www and waiting to be noticed. Well, fighting the competition is not easy. It requires that one is knowledgeable enough to put up a good challenge along with fellow entrepreneurs. When you decide to be in a business, you need to be confident enough that you can withstand the tight pressure. You should look forward towards emerging victorious and not just mainly on being below the top.
With the advent of the new technology, marketers have looked forward towards maximizing its use for their own benefit. As the world advances to the next stage in the area of development, people do not want to stay where they are before. Marketing products and services have even become much more competitive.
If you want to be patronized, you have to create data-driven content that will serve as your weapon towards getting a good rank online (better if Page One). When this type of service is being employed, refrain from getting just anybody to work for you. If you do not want to put all things at risk, seek only help from trusted individuals who have been in the business for quite some time already and have made themselves known to everyone in the same field.
A job focused on creating a defining feature about a product which also tells about how the product is and what kind of company is creating it belongs to the advertising part of the workforce. Advertising is a form of marketing and promotion. It simply puts the product where it should be with a targeted market focus. An advertising job may also form part of a marketing strategy, thereby making it a very reliable form of third-party role for those organizations aiming to get a niche in the market.
Advert agencies are companies that specialize in this form of task and they create a convenient link to most organizations that are having a hard time making themselves known to their customers and clients. Aside to making sure that their client has a place in the market niche, advertising agencies also handle overall marketing and other branding strategies. This ensures the higher possibility of attracting more loyal customers critical to the continuity of the company’s brand. One thing that makes an advertising job for advertising agencies a challenging task is that there is an effort to sell the product on an outside point of view without putting much of the advertising agency’s opinion on it.
Marketing on Some Parts of the World
While advertising is a global job, it also makes a very profitable and encouraging challenge for people all around the world. With markets going global, a lot of countries are now starting to focus and aim their product branding at something that the whole world could recognize. Locally, there are also agencies that focus on their local markets and make use of their locality’s geography to their advantage.
While it is important that products should be placed accordingly to meet global standards, some parts of the world have agencies that help create a wholesome marketing strategy to meet online needs here and abroad. However, marketing strategies of such kind are not without any problems.
One problem that most advertising agencies face is the constant control of the government with regard to the information being brought out online and in markets. Aside from that, advertising agencies usually face the constant threat of limited accessibility, which is sometimes inherent to a typical country in particular. But, with all of these, marketing and advertising still share the same global purpose — to create brand and customer loyalty.
The Power of Data in Stories
Whatever the nature of your business is, as long as you are an entrepreneur, and no matter how big or small your business is, you will certainly seek the help of people who can leverage your business and have proven themselves worthy of your trust. As an online entrepreneur, you have to bear in mind that it is not only you who is aiming to penetrate the market. There are many of you who want to be known by many and then eventually earn profit in the long run until your businesses grow.
The journey toward that goal will be a series of ups and downs. In a business, one false move will turn everything upside down. You have to be careful with every decision that you make because it can put everything that you have worked hard for to waste. There are things that you cannot do alone. You will seek help from some people to do it for you.
One of the important components to increase your chances is through compelling data-driven stories. It is necessary to make your target audience read what you’ve got to say to them. Through this, at least you know that you are backing yourself with the right people. Like any other competition, just give your best to make your dreams and goals fully realized.
Marketing Your Content
Every individual writes his or her own story. However, only a few of them are accepted in online business because of the page ranking criteria and tools that are used to make you excel above others. The Internet presents a “survival of the fittest” type of environment. If you lack the know-how and the resources to compete with the rest, it is ideal to hire an online marketing expert. These experts are not just pros in marketing your business; they also use content marketing strategies to make your brand stand out as an authority and catch the attention of readers. That means there is no room for holding back. Here are 5 essential steps for effective content marketing.
1. Begin with Questions
This is the most basic part when marketing content for your online business. Even grade school students are always asked with these questions because it is part of the basic English subject. To start, get a piece of paper and write basic questions – who, what, when, where, why and how. By simply writing this, you can determine and easily pinpoint the type of content that your business website should contain. These magic questions also help steer you toward the right direction, regardless of your niche.
2. Research Your Topic, Your Audience, and Your Network
Once you have written the questions, it is now time to research on topics that are relevant to your online site. Ensure that these topics can completely fill in your basic questions. Your readers should identify with your content and understand what your brand is all about with just a few clicks. Make it easy for them to understand who you are and be sure to market in a network that can easily connect with you, as well. Social media is a good place to start engaging with your audience.
3. Answer Your Question With Lists, Guides, and Stories
There are three kinds of content that succeed better than others: lists, guides, and stories. List types of content are very easy to skim through and you can understand them quickly because the essential topics are highlighted already using a number or bullet format. Guides are appealing because they are motivational. They are written like you are talking to your audience and working side-by-side with them to complete a certain task. Stories are also effective because humans love a good narrative. These range from rags to riches stories to before and after results, and many more. To create any of these, you must cover its subject comprehensively (and always do your research and cite facts).
4. Copy-Editing Tricks
There is no specific time to edit your content. When you’re done writing, you can step away from it for a while and then just come back to it later for “fresh eyes.” Make the effort to come up with a catchy title and a powerful a first sentence that can hook your reader’s attention. Remember, without a compelling title, you won’t get those clicks. Active voice is preferred because it is more actionable and direct. Always choose words that are easy to understand, too, because not all viewers share the same wavelength or reading literacy.
5. Promote Your Content
This is the most crucial part of content marketing — promoting your content. If you have your own website, take them time to review each part to ensure it is user-friendly. Choose a design that is visually pleasing and will create a positive impression on your target market. You can achieve this by hiring a web specialist. While there are plenty of free programs and templates online, having a trained designer on your team makes a huge difference in terms of achieving more targeted results. You spend less time on trial-and-error. You can also include links to your content when posting to an interaction site (like a forum or chat room). Readers will engage and post comments about your content when they find it relatable and valuable. Just make sure you respond immediately to their reactions, too.
On-Page and Off-Page Search Engine Optimization
In an effort to make SEO more organic, SEO providers have increased their attention toward off-page SEO instead of on-page SEO. Organic SEO is one that’s natural and without the spam-like trimmings of astroturfing or artificial campaigns designed to look like there is grassroots support for a website. This is a mistake because although Google has been punishing spam-like websites left and right with its algorithm updates, it’d be foolish to altogether disregard on-page SEO. Both on-page and off-page SEO should be prioritized equally.
Why Organic Search Engine Optimization Requires Both On-Page and Off-Page SEO
The two terms above should be defined first. On-page optimization refers to making each and every webpage of your site optimized (it has the right percentage of keywords, contains anchor text, the meta tags are well-built, and even the page title is SEO-related) so that it’d be easier for search engines like Google, Yahoo, and Bing to find them.
As for off-page SEO, it entails having as many websites link back to your page as possible. The website shouldn’t be directories though, or else you could risk having your site marked as spam by the likes of Google and Google Penguin. Instead, you should concentrate on getting websites related to your industry on top of being popular aggregators of interesting web content. If you’re lucky, your featured content might end up going viral, which is essentially free advertising from your very own potential audience.
At any rate, the main reason why your website should be practicing both on-page and off-page optimization is because you actually have control over on-page optimization. You can dictate which links are DoFollow and NoFolllow. You can also add keywords or change branding at will with your website. While off-page optimization remains important, less emphasis on on-page optimization is foolishness of the highest order. In order for off-page optimization to work, you need to have worthwhile web content and your own on-page optimization setup “installed”.
Global Content Marketing and its Purpose
Products such as Coke and Pepsi may have inherited plenty of benefits due to the help of their customers which, for years, have already established loyalty to these products. It is also very interesting to note that these products may have become successful because of a very successful product placement and product positioning. It all goes down to advertising and marketing.
For years, advertising has helped numbers of products become successful by employing various techniques in market positioning and customer loyalty. But due to these strategies employed by advertising agencies, product branding becomes a convenient task for most organizations.
A marketing strategy is not easy to execute, though. Advertising and marketing have become synonymous these days and have become so intertwined that they are now an integrated idea. Agencies carefully study the viability of a technique before execution because it may make or break a product. Meanwhile, a successful strategy might also mean attracting more and more clients on the marketer’s part. This is very crucial to maintain the balance. Because of the importance of a marketer’s task, one wrong move may tip the scales and create irreparable damage to the advertising agency’s reputation and may cost the client its investment.
Make the Most of Your Content Marketing Strategy
Because of the huge potential that advertising opens up to a client organization, there is a need to make sure that these companies get what they deserve from these marketing agents. With the multitude of strategies being employed by an agency, a client may wonder how or what tactic to use and what they should do to make sure they get their money’s worth. A client should, of course, know what to present when they have their product with them and not be entirely dependent on the marketer to represent him or her.
Although the choice of a marketing strategist may be a factor to the amount of marketing that should be done, it is also one of the responsibilities of the client to know what to present. Since a marketer may rely on what the client has in mind, they may also inject something into it to make it better. The whole purpose is to make the customer’s whole idea clearer and executable. If the client knows how the product should look to the customer and discuss it with the marketer, a plan should be presented and the client should agree. This stage of the marketing process will make a worthy investment.
Another thing about marketing strategies is that you can view it in the mindset and even the orientation of either small or big businesses. This means that an organization needs to be focused on understanding while meeting the expectations and needs of every customer. Rest assured that the advertising agency with this type of strategy is market driven. It focuses its operations and strategy on customer delight and satisfaction. The goal is to produce better quality content and service you’re your competitors. If you want to be the most preferred company all over the world or in just your neighborhood, this is how you can be successful. No business has ever flourished without the proper understanding of its market.
Simplify the Goal of Your Business
Up to this point, every single marketing professional feels a typical difficulty and pressure to make his or her business advance. Yes, marketing is not easy at all, especially with millions of sites to compete with. The fact that you have to learn new technology along the way makes it a lot tougher. On the other hand, an excellent marketing strategy is not measured by how much new words, programs and devices are hooked onto it. It is measured by how quickly and thoroughly it attains its goals.
You don’t have to be the best at everything now. Rome wasn’t built overnight. With consistent work and a dedication toward understanding your evolving market, you can go with the tide and make sure that you are always steps ahead of the competition.