People are now more aware of the power of their own data, and how data collection can compromise their security in the wrong hands. With data breach plastered in the headlines, it is just right for web users to secure their personal
Choosing the right set of keywords for your online campaign will direct your ads toward the right customers. Essentially, your keywords should match the terms commonly used by potential clients when looking for your products or services.
When you’re new to this endeavor,
Podcasts are all the rage these days. Whether you’re a regular podcast listener or a newbie who just started getting the hang of it, this medium is an integral part of the digital marketing industry. If you’re a marketer, podcasting is worth
Announced in 2017 by Google, mobile-first indexing has become one of the most exciting SEO trends for 2018 and beyond. Starting this year, the search engine giant will prioritize mobile websites in indexing, rather than the desktop versions.
Since a lot of
Advances in marketing technology and the power of the Internet to connect people within seconds both have paved the way to target the international audience easily. However, reaching global markets isn’t as easy as it may seem, if you want to do
In this highly-digital world today, marketers need to be prepared with evolving social media platforms, mobile apps, viral videos, trending memes, etc. As we are nearing the final chapter of another decade, the merging of traditional and digital branding is more evident
The realm of customer service serves a wide facet of areas that one must be familiar with or else it will be really intimidating. Customer service may be face to face, online or via phone. Either way, it needs to be handled
Effective content marketing is a vehicle for modern SEO. Like an engine-less wheel that requires the rider to use pedals, an SEO strategy won’t be able to survive in a digital marketplace. Conversely, SEO without content can be compared to an engine
A website that pleases the eye is a thing to boast about, but it may do little to achieve search traffic and the desired ranking. When building a website, a key factor that should be considered is optimizing it for search engines.
Design influences how we interact with everything around us. Those interactions can be enjoyable and pleasant, or they can be confusing and frustrating. But what does it really mean when one talks about “good design?” A lot of resources may point to
We all know that content creation provides relevant “meat” for the site. A very significant starting point when writing for yours is to get know who your readers are and then write in a manner that will attract them.
There are a
Building a website for the first time can be quite the challenge. The first thing that comes to mind is learning how to code, and this prospect is way too much to process especially if you have no clue what these codes