Guest blogging in the recent times has proven to be one of the most effective tools in successfully building your business’ brand image. Customers are attracted to anything that is established and distinctive. With guest blogging you can create a unique image
Because Your Brand’s Message Isn’t Limited to the Words You Use!
The two crucial factors for any business website are: useful content, and user-friendly website design. Once the two of these are figured out, the rest falls into place. But, the questions here
Keyword research is an extremely important part of your overall digital marketing strategy. This is because it alone possesses the raw power to be in a position to dictate not just the kind of traffic that is attracted to your site but
Search engine optimization or SEO is arguably one of the most significant factors that help siphon traffic towards a website. If search engine optimization is properly done, the target audience for which the site has been set up may well end up
A brand is the intangible sum of a product’s attributes. - David Ogilvy
If you were to scratch the surface, you will realize that search engine optimization or SEO actually has multiple angles and strategies that are generally associated with it.
Many people tend to think that SEO is now dead, with the way changes are occurring in the cyber sphere on a nearly day to day basis. However, that is most certainly not the case since it is still an absolutely vital
Announced in 2017 by Google, mobile-first indexing has become one of the most exciting SEO trends for 2018 and beyond. Starting this year, the search engine giant will prioritize mobile websites in indexing, rather than the desktop versions.
Since a lot of
The marketing world is a very volatile environment, with nothing ever staying the same. All the marketing strategies from decades ago may be already obsolete or may have been greatly tweaked to fit the highly-digital age that we are in today. Currently,
In this highly-digital world today, marketers need to be prepared with evolving social media platforms, mobile apps, viral videos, trending memes, etc. As we are nearing the final chapter of another decade, the merging of traditional and digital branding is more evident
Brand personalization has always been a favorite marketing strategy, way before the internet, social media and mobile apps. However, brand personalization is going on a whole new level thanks to digital technology. Why is brand personalization considered as a pillar in marketing
Social media marketing is getting more potent and powerful every day. In fact, entrepreneurs are appreciating the influence and impact of social media on their respective businesses. Among all the social media platforms available, Facebook appears to be the most popular and
Podcasts are all the rage these days. Whether you’re a regular podcast listener or a newbie who just started getting the hang of it, this medium is an integral part of the digital marketing industry. If you’re a marketer, podcasting is worth