The marketing world is a very volatile environment, with nothing ever staying the same. All the marketing strategies from decades ago may be already obsolete or may have been greatly tweaked to fit the highly-digital age that we are in today. Currently,
Brand personalization has always been a favorite marketing strategy, way before the internet, social media and mobile apps. However, brand personalization is going on a whole new level thanks to digital technology. Why is brand personalization considered as a pillar in marketing
Social media marketing is getting more potent and powerful every day. In fact, entrepreneurs are appreciating the influence and impact of social media on their respective businesses. Among all the social media platforms available, Facebook appears to be the most popular and
Digital marketing is easy, practical and is effortlessly becoming the crowd favorite among marketers. Almost every business, whether big or small, has already ventured into digital marketing. With the rise of millennials as the dominant population in the market, it’s high time
Why is everybody hooked on social media? Is it because it’s entertaining to be updated with your friends’ life events? Is it because it’s amazing to reunite with a certain classmate you have lost touch with? Or is it just amusing to
In this highly-digital world today, marketers need to be prepared with evolving social media platforms, mobile apps, viral videos, trending memes, etc. As we are nearing the final chapter of another decade, the merging of traditional and digital branding is more evident
Every now and then, new technologies are unveiled and existing technologies are upgraded or updated. People have no choice but to adjust and keep themselves on track with the latest developments in technology as well. That said, business owners should put in
Businesses, in order to compete, must go with the flow and adapt to the latest trends in the industry. One of those latest (and arguably most popular) developments these days is outsourcing. Due to the advent of globalization and the Internet, businesses
Key Performance Indicators, or KPIs, are a tool organizations use to closely monitor the performance of an industry. Specifically, it records and supervises the up-to-the-minute information concerning the different aspects of performance of a business. This presents how the company sales department
The realm of customer service serves a wide facet of areas that one must be familiar with or else it will be really intimidating. Customer service may be face to face, online or via phone. Either way, it needs to be handled
Starting a business is not an easy task -- it requires days and nights of brainstorming, planning and budgeting before implementation. The brainstorming part is considered to be the easiest part. Business ideas flow like water in a stream, especially for individuals
Almost anything can be searched online these days. However, the question remains, “How can I be searched more often?” To answer that question, we must direct our attention towards SEO. SEO, or Search Engine Optimization, is the procedure and strategies that website