5 KPIs You Can Track Using Google Analytics

Key Performance Indicators, or KPIs, are a tool organizations use to closely monitor the performance of an industry. Specifically, it records and supervises the up-to-the-minute information concerning the different aspects of performance of a business. This presents how the company sales department performs its duties in general. Moreover, the latter’s performance statistics is also being traced and presented through this brilliant breakthrough in monitoring.

Remember that there are a number of organizations these days that have the competence and the resource to trace or peep into the performance of their competitors. Of course, there are so many ways to do that.

However, reviewing these system-generated results demands time and effort to fully consider whether or not a competitor is on its way of blocking your way toward achieving your goals. But there’s a way to track your standing, and that is through Google Analytics. Below are some KPIs it can measure.

Traffic Volume from Universal Search

Google Analytics has advanced configurations and filters so that you can trace the number of visits coming from Universal Search, or searches done from Google News, Google Base, Google Images, etc. It gives business owners the chance to determine how visible their pages are on the web. At the same time it serves as a measurement of how well one’s SEO techniques are performing.

Most Commonly Used Words in Keywords and Key Phrases

Determining the right keywords to make sure your site comes up on top is as valuable as determining the rest of the words that should go with it, or simply, its long tail area. You can’t just settle for a generic keyword, especially since the one you’re probably using is being used by your competitors as well. For example, an e-commerce site is likely to get most visits using keywords that include the words:

“in [CITY]”
“second hand”
“for sale”

Those are just examples, but we do hope you get the point. When you enrich your keyword further, you’ll definitely generate more traffic.

User Loyalty

In every endeavor related to business, the goal is to gain a loyal following. Having loyal customers or users translates to trust and authority — the two things that every website owner must achieve. If you have the tool to see how well your website is visited by the same people, then you’ll know if your SEO tactics fulfill your business goals or not.

Traffic Growth for Specific Keywords

This is important for business to find out what’s currently hot. Trends come and go, so businesses must keep up. Using Google Analytics will help you discover which keywords are more likely to be searched for a specific season, which in turn will help you avoid using what doesn’t work. This feature will help you calculate how well your SEO process is doing.

Organic Traffic per Search Engine

Despite being a tool developed by Google, Google Analytics gives you insight into how much traffic you’re getting across different search engines. This feature is handy to determine which search engines you need to work on. A search engine with a low score means that your SEO methods aren’t working on that specific engine, making it easier for you to make improvements.

KPIs are the best way for a business to come up with the finest decisions that can toss them on top of the competition in a lightning speed. This is a motivating force that is strong enough to let you formulate strategic plans to take the lead in business.


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